Supplements for studying children at home
In 2014, pharmacist Dirk Christiaen developed supportive nutritional supplements especially for his student children that they could take during exams. The supplements proved to be particularly successful. The students at home indicated that they noticed positive effects, their exam results proved black and white that it was not just a touch.
Soon after, Dirk would also offer the nutritional supplements to his own customers in the pharmacy. There too it proved to be a success. Together with experts at the KU Leuven, Dirk was able to further optimize the formulas.
To the market with the family business
When other pharmacies also showed interest, Dirk wanted to market the food supplements. That is when the children become part of the story.
Some of them - thanks to the supplements? - a degree in Applied Economics. They conducted a market analysis, drew up a financial plan, devised a communication strategy, and so on. Their mother also joined the brand new family business.
A flying start
A few years later, Metis was established with 5 different formulas (Energy, Sleep, Hair & Nails, Anti-Stress & Anti-Age) is available in almost 600 Belgian pharmacies. The packaging of the food supplements, to which particular attention has been paid, has won prestigious design awards in London and Chicago. A first for a Belgian pharmaceutical company.